Our Story

“More than beauty, we see magic in the natural world, and it inspires everything we do.”

Timo & Violet. It’s a sweet name. But more importantly, it’s a noble one. It means to honor nature. And that’s what we aim to do—to respect and protect the world around us, while drawing inspiration from its diversity and beauty.

Creating bedding and bath linens for little ones is actually a big job. Finding and developing soft fabrics that are safe for babies’ skin, are sourced and supplied in a sustainable way, and don’t damage this beautiful earth we call home are just as important as creating colorful, whimsical and timeless designs. 

Even so, we knew we could have fun while doing it. Our patterns come from original artworks from women around the globe. They reflect different cultures and styles, evoke decades past and faraway places, and inspire a sense of joie de vivre we want to see more of in the world. Even the way we wrap and package every order and gift is meant to share some joy. 

Life is a journey. It’s our hope that by caring for nature, connecting with different cultures, and cultivating style in products as fundamental as bibs, bath towels and baby blankets that we can make the journey a little more beautiful—starting right from the beginning.

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Created To Be B Corp Certified!

  • Sustainable. Cotton and fibers that can be certified organic. Assurance that people are treated fairly every step of the way. No dyes, plastic packaging or other cringey components. We know we must be sustainable in every way if we want the planet to still be here for the littles ones wearing and using our products.

  • Timeless. While babies are babies for a fleeting moment, we want products that can last forever. Design that’s not only high quality but fashionable enough to be worth holding on to and passing along. Timo & Violet are the heirlooms we wish we’d had.

  • Whimsical. Dashes of creativity and color. Prints and patterns of nature. Details that inspire joy. With every new product, we want to bring a smile to your lips and lift to your day.
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